Internet Marketing
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Analytics Implementation

Our Analytics set up service will ensure you get the data you need

Optillion can set up Google Analytics for your business. This involves adding the tracking code (supplied by Google) to every page of your business’s website to track visitors and configuring your Analytics account to provide the data you require. We consider your business’s needs in order to ensure that your Google Analytics will be as useful to you as possible.

Optillion’s approach to Google Analytics

Our approach to Google Analytics is driven by results, based upon an understanding of your business’s aims and objectives.

We start by determining your website’s goals, its desired outcome in terms of sales, sign-ups and enquiries. We then take a step back, to provide an Analytics implementation that tracks visitors in relation to these goals and the key performance indicators (KPIs) that you have identified.

Having defined the goals that are important for your business, we create a measurement plan and then consider the technical infrastructure of your website. For example, we consider which platform the website was built on, as well as whether there are any technical limitations with the server and hosting environment. We plan ahead to take into account:

  • Query string parameters in website URLs
  • Server redirects from one domain to another
  • Difficulties in tracking Flash and AJAX events
  • Multiple sub-domains; is the ecommerce store on a sub-domain?
  • Mobile usability; is it handled with a responsive website or a separate mobile site?

Once we have considered and documented your goals, KPIs and technical environment, we begin setting up your Google Analytics. This approach ensures that our implementation will be most suitable for your business, and will provide you with the information you need to make the right decisions.

For more information about how we can help to implement Google Analytics, call Optillion on .

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